Free tools for independent ecommerce brands

Make sharper decisions.Keep more of every sale.

Practical calculators and scorecards for improving product pages, shipping offers and promotions—without compromising your brand.

Unlock the free tools

Tell us a little about your work. Complete the form once to access all three free tools in this browser.

Assess the clarity, trust and buying experience of a product page in under five minutes.

Find a threshold that encourages a larger basket while protecting your margin.

See how many extra orders a promotion needs before it protects your current profit.

Model profit scenarios, rank CRO experiments and forecast revenue. One payment, 12 months access.